Through word of mouth .................
Posting it up on youtube .................
posting it on vimeo ..............Also by posting it on popular social networking sites such as ......................
Here is a student video i found on youtube with a large number of hits .........
This film was made at riverside community college and it has 5,454 views on youtube .i personally believe they achieved that number of views by telling there friends who told firends who told firends basically word of mouth . i think that word of mouth is a good form of broadcasting or advertising something especially among young people as they always have something to talk about with there friends especially on the latest things and new movies ,music viideos etc .
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